Our process for web design & digital marketing
After an initial conversation and free written proposal that lays out the details of your custom solution, we can start the process of creating your powerful new website and harness it to take full advantage of online marketing. Since 1995, we've been tweaking this process to be as efficient and successful as possible.
Phase 1
The first part of the process starts with ideas, then transitions through these six steps, and ends with a custom-designed beautiful website ready to take on the world.
Research & Strategy
A review of business goals, brand, customers, market and competitors provides the necessary information to develop a successful strategy.
Engaging Design
A great-looking, user-friendly site is a must, of course, but there's more to it. The design must persuade your target prospects while highlighting your brand.
Simple to manage
Our content management system includes front-end editing for making edits directly on the page. It's simple, but also encourages more frequent content updates that help search engine ranking.
Persuasive Writing
Writing compelling marketing copy for your own business is a challenge. We're here to help, as needed, to make sure this critical job gets the necessary expertise.
Built for Success
A long checklist of development tasks assures a user-friendly experience, SEO, security, and dependability. Oh, not to mention peace-of-mind!
Site Launch
Finally, all aspects of the site are tested and double-checked. Once approved, it goes from staging, where only you see it, to public access.
Phase 2
Once the website is launched, we start the final part of the process, which involves marketing. Here we increase traffic to the site and harness the site to promote your brand further to drive profitable customer action.
Search engine optimization
Building on the initial SEO configuration in Phase 1, we can now use "live" data to improve page ranking. Google Search Console and Analytics services are implemented.
Content marketing
High-quality content is the most effective marketing commodity. We help create and distribute it with blogging, newsletters, and social media to promote your brand and increase your influance.
Pay-per-click ads
PPC advertising is a powerful and cost-effective way to attract new business. There is enough flexibility with budgeting and testing to make great use of these services.
On-going support
We build websites and digital marketing campaigns for your long-term business success. That future is even brighter with regular maintenance and improvements. All of which are formulated for the highest ROI.
Maintenance & updates
Although we show you how easy it is to maintain and update your site, we're available to do these chores when you are busy with other business. They include software updates, security monitoring and content updates.
Digital marketing
The three parts of phase 2 are intended to be on-going efforts since they will continue to reap rewards. We're always ready to lend support.
New capabilities
Your website content management system supports extensions for adding new features like e-commerce, calendars, file management, and much more. As your business grows, your website grows with it.
Let's talk about your marketing goals and how to accomplish them.
We're happy to answer your questions and provide a free site audit and project proposal.
